In the case of B2B marketing, the big challenge is to make your product or service stand out and convince potential customers that it’s the best choice for what they need. But here’s the question: How can you make your B2B product or service different from all the other options…
Been to Pavilion lately? Did you see a store called Celio? Do you know anything about this brand? I got to know about Celio when I was in Bangkok shopping. I’ve asked a few friends that are not followers of fashion whether they have heard of the brand called Celio and they…
Does this sound familiar? Your parent: finish up the food. You: but I don’t like it. Your parent: I don’t care, finish it or else… You: *eats the food*. If you are like me, we may have heard of this when we were a kid at least a dozen times….
I checked into Grand Mercure Singapore. Was served with a great smile. After getting my keys I went up to my room. When I opened my door, I’m in total SHOCK… There were 3 bags on top of the bed. I thought to myself, this room occupant obviously hasn’t checked…
Here’s Pepsi’s new skinny can: I like the design. Diet Pepsi’s main sales message is you can have a soft drink without the calories, calories = fat. So with the skinny can, the sales message really hits the mark. Some critics may not like it, saying it’s stereotyping people that…
Just read an article about Dunlop’s unconventional marketing strategy in Canada. They offered $25,000.00 as prize money to people who are willing to change their name to Dunlop-Tire. 4 people took up the offer. So now these folks are Peter Dunlop-Tire, Traci Dunlop-Tire, Jason Dunlop-Tire, and Bill Dunlop-Tire. They got…
