In the case of B2B marketing, the big challenge is to make your product or service stand out and convince potential customers that it’s the best choice for what they need. But here’s the question: How can you make your B2B product or service different from all the other options out there? The answer is… Continue reading Differentiate your brand in B2B Sales
Been to Pavilion lately? Did you see a store called Celio? Do you know anything about this brand? I got to know about Celio when I was in Bangkok shopping. I’ve asked a few friends that are not followers of fashion whether they have heard of the brand called Celio and they said no. I was very… Continue reading French Retail Brand That Remains Unknown!
Does this sound familiar? Your parent: finish up the food. You: but I don’t like it. Your parent: I don’t care, finish it or else… You: *eats the food*. If you are like me, we may have heard of this when we were a kid at least a dozen times. I think it serves a… Continue reading Finish What You Start!
I checked into Grand Mercure Singapore. Was served with a great smile. After getting my keys I went up to my room. When I opened my door, I’m in total SHOCK… There were 3 bags on top of the bed. I thought to myself, this room occupant obviously hasn’t checked out. So I went down… Continue reading Make Up When You Screw Up!
Here’s Pepsi’s new skinny can: I like the design. Diet Pepsi’s main sales message is you can have a soft drink without the calories, calories = fat. So with the skinny can, the sales message really hits the mark. Some critics may not like it, saying it’s stereotyping people that thin is good, but I… Continue reading Pepsi’s New Skinny Can
Just read an article about Dunlop’s unconventional marketing strategy in Canada. They offered $25,000.00 as prize money to people who are willing to change their name to Dunlop-Tire. 4 people took up the offer. So now these folks are Peter Dunlop-Tire, Traci Dunlop-Tire, Jason Dunlop-Tire, and Bill Dunlop-Tire. They got tonnes of publicity because of… Continue reading Put Your Brand Onto Someone’s Name?
Most breakthrough strategies and ideas were once ridiculed because they don’t conform. Being unconventional isn’t going to be easy because we have a tendency to bounce back to our normal thinking or be heavily influenced by people around us who don’t have an unconventional mindset. Challenge the status quo, be unconventional and break the norm.… Continue reading Break The Norm!
Astonishing – My younger brother Sohn Ng recently turned around a business that is making losses of over $80K a month to sucking in cash of more than $200,000.00 a month! How long did he take to do it? How about 1 month? On momentum, the second month is going to exceed $300,000.00! Woh! Want… Continue reading My brother turned -80k to 200k! (10 secrets revealed)