Just read an article about Dunlop’s unconventional marketing strategy in Canada. They offered $25,000.00 as prize money to people who are willing to change their name to Dunlop-Tire. 4 people took up the offer. So now these folks are Peter Dunlop-Tire, Traci Dunlop-Tire, Jason Dunlop-Tire, and Bill Dunlop-Tire. They got tonnes of publicity because of this pr stunt. And that’s what unconventional, uncommon strategies do, brilliant. Can we expect to see more brands on humans? I think the future is going to be much more interesting…
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Hanzo Ng is Sales Ninja Grandmaster, lingo for Chief Trainer of Sales Ninja Training, Asia’s #1 Unconventional Sales Training. Sales Ninja Training specializes in helping small-medium, listed and global companies transform their salespeople into the ultimate sales professional known as Sales Ninja. For more information on our sales, motivation, and leadership training, visit our website.
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