Automotive Marketing Struggles: Bridging the Gap Between Branding and Sales

Automotive marketing struggles

Automotive marketing in today’s fast-paced industry poses a significant challenge for brands trying to connect their branding efforts with sales results. The thin line between building a strong brand image and converting it into tangible sales can be a complicated journey. This article dives deep into the struggles faced by automotive marketers in bridging this… Continue reading Automotive Marketing Struggles: Bridging the Gap Between Branding and Sales

The Future of B2B Sales: Why AI Tools are important in B2B Sales

The Future of B2B Sales_ Why AI Tools are important in B2B Sales

Nowadays, adaptability and innovation stand as the cornerstones of success in B2B Sales, since the business world has witnessed a seismic shift in the way companies interact with their clients, prospects, and partners. The age-old strategies of door-to-door sales and cold calls have changed their form as a consequence. Among these groundbreaking innovations, Artificial Intelligence (AI)… Continue reading The Future of B2B Sales: Why AI Tools are important in B2B Sales

7 Common B2B Sales Mistakes to Avoid at All Costs

7 Common B2B Sales Mistakes to Avoid at All Costs

“Success is not final; failure is not fatal: It is the courage to continue that count.” – Winston Churchill. In the fast-paced and cutthroat world of B2B sales, avoiding common pitfalls is crucial for achieving sustained success. According to a study by HubSpot, 44% of salespeople give up after one follow-up. To ensure you don’t… Continue reading 7 Common B2B Sales Mistakes to Avoid at All Costs

The Importance of Sales Training: Boosting Your Sales Team’s Success

Imagine a scenario where a hardworking sales team strives tirelessly to close deals, but consistently falls short of their targets. As frustration builds, morale plummets and the team’s motivation dwindles. This is a reality that many companies face when they overlook one crucial aspect: sales training. Benefits of Sales Training: Boosting Performance and Results Sales training… Continue reading The Importance of Sales Training: Boosting Your Sales Team’s Success

Social Selling and Its Impact

Social Selling And Its Impact

Social Selling and Its Impact In recent years, social media engagement has witnessed a remarkable surge, fueled by the rise of remote work and limitations on traditional networking. Sales professionals have faced challenges in connecting with prospects face-to-face, leading them to explore alternative methods to curate and share content online. As a result, the popularity… Continue reading Social Selling and Its Impact

Does This Headline Capture Your Attention?

According to John Caples, did you know that in a print ad, 75% of the buying decisions are made at the headline alone? This means the headline alone can make or break your chances of a sale. Within that one short line, people generally have already made up their minds about whether your product is… Continue reading Does This Headline Capture Your Attention?

Pepsi’s New Skinny Can

Here’s Pepsi’s new skinny can: I like the design. Diet Pepsi’s main sales message is you can have a soft drink without the calories, calories = fat. So with the skinny can, the sales message really hits the mark. Some critics may not like it, saying it’s stereotyping people that thin is good, but I… Continue reading Pepsi’s New Skinny Can

Always High Price!

Not many companies have thrived being a lower-priced choice. Wal-mart has, Airasia has. However, my opinion is always a high price. If you can create a niche with a great value proposition to the market, aim for high prices, you will have better margins, better innovation, and better brand perception. Unconventionally, HANZO NG Sales Ninja… Continue reading Always High Price!

Have Multiple Attacks!

Here are a few multiple strategies to get your name out there. How many are you currently utilizing? E-mails, newsletters, blogs, forums, search engine optimization, cold-calling, networking,  joint-ventures, paid-per-clicks, direct mails, referrals, articles, press releases, book, speeches & seminars, telemarketing, up-sell, cross-sell, social networking sites, etc. The more channels you have, the more your visibility, the… Continue reading Have Multiple Attacks!

Buzz Marketing!

To gain market exposure fast, we need unconventional strategies. It’s about how to have people talk positively about our business that is well-aligned with our brand and preferably with zero or low-cost strategies. We have received numerous in-house training requests because our impressive, seductive e-mails have been forwarded around. How do you create the buzz… Continue reading Buzz Marketing!

Put Your Brand Onto Someone’s Name?

Just read an article about Dunlop’s unconventional marketing strategy in Canada. They offered $25,000.00 as prize money to people who are willing to change their name to Dunlop-Tire. 4 people took up the offer. So now these folks are Peter Dunlop-Tire, Traci Dunlop-Tire, Jason Dunlop-Tire, and Bill Dunlop-Tire. They got tonnes of publicity because of… Continue reading Put Your Brand Onto Someone’s Name?