According to John Caples, did you know that in a print ad, 75% of the buying decisions are made at the headline alone? This means the headline alone can make or break your chances of a sale. Within that one short line, people generally have already made up their minds…
Here’s Pepsi’s new skinny can: I like the design. Diet Pepsi’s main sales message is you can have a soft drink without the calories, calories = fat. So with the skinny can, the sales message really hits the mark. Some critics may not like it, saying it’s stereotyping people that…
Not many companies have thrived being a lower-priced choice. Wal-mart has, Airasia has. However, my opinion is always a high price. If you can create a niche with a great value proposition to the market, aim for high prices, you will have better margins, better innovation, and better brand perception….
Here are a few multiple strategies to get your name out there. How many are you currently utilizing? E-mails, newsletters, blogs, forums, search engine optimization, cold-calling, networking, joint-ventures, paid-per-clicks, direct mails, referrals, articles, press releases, book, speeches & seminars, telemarketing, up-sell, cross-sell, social networking sites, etc. The more channels you have,…
To gain market exposure fast, we need unconventional strategies. It’s about how to have people talk positively about our business that is well-aligned with our brand and preferably with zero or low-cost strategies. We have received numerous in-house training requests because our impressive, seductive e-mails have been forwarded around. How…
Just read an article about Dunlop’s unconventional marketing strategy in Canada. They offered $25,000.00 as prize money to people who are willing to change their name to Dunlop-Tire. 4 people took up the offer. So now these folks are Peter Dunlop-Tire, Traci Dunlop-Tire, Jason Dunlop-Tire, and Bill Dunlop-Tire. They got…
