Toyota became the no 1 carmaker in the world because they were known for good quality products. Quality that people can trust. But then they had to recall their cars because of accelerator pedal issues, a very serious issue for Toyota that damaged their sales, brand, and more important the Trust of their customers and potential customers. Trust is the 9th code of the Sales Ninja. When you have good quality products, we tell people about it because as consumers we want to brag about our wise choice to go with the brand we chose.
In our training we talk about Trust takes time to build – but can be gone in an instant. In this case for Toyota, people’s trust in their ‘quality’ products is gone so fast because of the accelerator issues. It’s going to be a tough ride for them because it takes A LOT of time to rebuild the trust again. The bottom line is this, as a seller, you put so much time and effort into building trust, don’t screw it up by breaking the trust by not delivering your promises, hyping the facts, or what not. Be consistent Be competent.
Unconventionally,
HANZO NG
Sales Ninja Grandmaster
© 2009 onwards Sales Ninja Training. All Rights Reserved.
Hanzo Ng is Sales Ninja Grandmaster, lingo for Chief Trainer of Sales Ninja Training, Asia’s #1 Unconventional Sales Training. Sales Ninja Training specializes in helping small-medium, listed and global companies transform their salespeople into the ultimate sales professional known as Sales Ninja. For more information on our sales, motivation, and leadership training, visit our website.
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