A few weeks after I got my car, I went over a puddle of water without realizing that there was a deep pothole underneath it. As a result, my car sustained horrible scratches and I sustained a broken heart.
It was so horrible that even polishing out the scratch wouldn’t remove the scratches. I had to live with it until I sell off the car or respray it ( which is out of the question).
But recently I found out about a car touch up paint from some friends that is able to solve this dreaded problem. They’ve used it before and it works. So I bought it and eagerly tried it out.
Here’s how it looks after I tried it on a small spot…
I was really happy with the results!
Customers Have Problems, But You Have The Solution
There are customers having a problem that they have given up trying to solve and the best thing is, you have the solution. Unfortunately, they don’t know about you and the services you provide. In my case, I didn’t know that there was a touch-up paint that I could use until someone told me about it.
You are not reaching out to them. Your salespeople need to always find new customers. One of the ways is doing cold calls. Not many salespeople want to do it because of the fear of rejection. But if you know how to solve their pain, they will buy. More on cold calling techniques here
Let Others Sell For You
Testimonials are Powerful. My friends told me that they were impressed with the results after using the touch-up paint. That convinced me to buy and try it out.
When you sell your products or services, always use testimonials effectively. When prospects hear what others have achieved from your products, they will be convinced to buy.
Sell Products That Really Work
I was satisfied with the results. I might even buy a different color for my other car.
When you sell your products, make sure they are good products. You don’t want a customer who tries out your product and realize that they were conned into buying an inferior quality product. Not only they won’t buy from you again, but they will tell their friends about it and you can be sure that most of them won’t buy your products too.
Aim to get satisfied customers. Satisfied customers can be repeat customers, and satisfied customers will bring in more new customers.
Salespeople must always prospect for new customers. There are so many people out there who have problems that you can solve. If your competitors reach them first, you’ll lose out. Learn to use powerful testimonials to close sales. And lastly, ensure that every customer you sell to is a satisfied customer.
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