Just read an article about Dunlop’s unconventional marketing strategy in Canada. They offered $25,000.00 as prize money to people who are willing to change their name to Dunlop-Tire. 4 people took up the offer. So now these folks are Peter Dunlop-Tire, Traci Dunlop-Tire, Jason Dunlop-Tire, and Bill Dunlop-Tire. They got…
How many rejections will you get if prospects call you up to enquire about your products or services? Compare this with your random call based on telephone numbers you acquired from the directory to get an appointment? That’s where marketing, branding, PR, social media, or other lead generation strategies come…
Astonishing – My younger brother Sohn Ng recently turned around a business that is making losses of over $80K a month to sucking in cash of more than $200,000.00 a month! How long did he take to do it? How about 1 month? On momentum, the second month is going…
The best marketing idea is low cost, effective, memorable, and gets people talking. Getting people talking about your business, product or campaign is tough. Any company can blast a budget and shout all they want, but if it doesn’t translate into actionable behaviors, it’s a failed campaign. Word of mouth…
