There are entrepreneurs who love to just focus on their products, services, or even branding because it’s appealing and sexy.
The problem is if entrepreneurs only focus on these areas, they will fail! Because they’re neglecting the lifeblood of any company – SALES! No Sales = No Money = Death! 💀
For those who do focus on sales, the problem is that a lot of them just go out there and wing it. They think that they can do it and learn themselves, that’s alright if you want to just be a mediocre entrepreneur and have an average business, but if you really want to be at the top of your industry, you need sales training.
Imagine if you had a marathon to run, what would happen if you entered it without any prior training? Your body will start aching, shutting down, and eventually collapsing!
The same applies to sales, you will collapse under the pressure of objections from your clients or even financiers.
But what if you want faster results? Training alone won’t be enough, you’ll need a coach who is able to spot your mistakes and correct your habits on the spot towards success! Otherwise, your learning curve is steeper, and you may pick up bad habits in the process.