iPhone– the name that everyone is familiar with, the giant smartphone brand.
Did you know that the average number of iPhones sold every minute is 395 (according to this site)? iPhone cumulative sales are coming up near a billion phones since the first iPhone was released on June 29, 2007.
On September 7, 2016, Apple revealed the new iPhone 7 and iPhone 7 Plus. There were a few new and different features and upgrades that were announced by the CEO of Apple Inc, Tim Cook. Those features and upgrades include a dual-camera on iPhone 7 Plus, removing the headphone jack, and replacing them with wireless headphones called AirPods. Apple also announced their new smartwatch, the Apple Watch Series 2.
There are few different ways the announcement of the new Apple products is similar to selling.
“How?”, you ask?
1) CONSTANTLY ADDING VALUE TO CLIENTS
Apple constantly adds value to their products to enrich the experience of their niche customers and simplify their lives.
The new iPhone 7 Plus, for example, has a dual back-camera, bigger screen for better viewing, and a bigger battery. Both phones are now water and dust resistant -adapting from their competitor Samsung’s Galaxy S7.
The first thing you need to do is ask yourself, ‘What value do your services or products create for your clients?’ Then ask, ‘What does added-value look like to your client?’ All business clients want to increase sales and grow their customer base, but each will have different priorities.
2) TRUST IN WHAT YOU SELL
Now, it’s a given some people might not agree with a few things that had done (or lack thereof) to the new lineup of the phone. Like the missing headphone jack or the fact that they did not update the design of the phone 3 years ago.
But Apple knows that those do not actually matter because they believe they offer the best products. They believe that they know what’s best for their customers and the industry going forward. The benefits of their products justify their actions and prices – to them at least – amongst other things.
Do you believe in your products or services? Are you selling your price or your benefits to your potential clients? Do you know exactly how to go about it?
3) ADAPT TO NEW SOCIAL TRENDS
Apple is quick to adapt to current social trends and what the customers perceive as “needs” in their lives. In this fast-paced era that we live in, this is certainly crucial.
Take a look at the new Apple Watch for example. You can now play Pokemon Go on the smartwatch and do things such as hatching eggs, view your current XP and level, among other things. A survey reported that the game was seeing about
21 million daily active users. Apple saw that the game is big enough of a market to attract customers and took this chance to make it a selling point. (You can also read about how
Pokemon GO can be related to sales!)
It would really help as a selling point if you know what your target market or potential customers are into. What are they into? What are they looking for in a product or service? What would make them happy and more inclined to buy from you?
So there you go, these are only a few examples of what we can learn from Apple that can apply to sales. Want to know more about how you can sell better? How about you contact us for a FREE CONSULTATION and see what we can do for you.
