Previously, we shared how retail management affects both the customer as well as your staff. But how about the sales part? What will you do to grow your sales as a leader?
For retail, when sales are slow or when that one person is demotivated, the team will always look to you, the leader, for insight and ideas, and new ways to overcome all hardships. Retail leadership isn’t just about converting the walk-ins into a sale but also the art of coaching the people to do it properly.
Why Retailers Need A Leader
It goes without question that for most of the time, retail is a very direct selling process. So, many would find it unnecessary for a sales leader to be present but just like telesales, there is always the difficulty to cross and upsell.
For many front-line retailers, cross-selling and upselling is the most difficult because they would either be inexperienced, or the customers keep throwing objections that are difficult to handle.
At the same time, retailers often lose motivation quickly and are afraid to approach customers to ask questions and cross-sell (or upsell) products.
A Game of Words
As a manager, you must know that to convert a walk-in into a sale or even cross-selling, proper wordplay is crucial as well as building rapport for a potential repeat sale. Customers will look to you when your front-liners fail to deliver the customer service or the right info even though you and your retailer know the exact same thing.
But because you hold the title of manager or supervisor or team lead, your choice of words, as well as your tonality, makes all the difference to get the customer to buy and come back in the future.
Cross-selling and Upselling
Price is something that cannot be adjusted in retail, under any circumstances unless you created and sell the product personally. However, in most cases, customers believe that anything on the shelf can be customized from price to quantity.
With a title like a manager, customers will look at you in a different light. It makes for easier cross-selling and upselling despite that the sale would be the same if your retailer sold it.
Sales Ninja Retail Leadership
Sales Ninja understands better than most the struggles of retail management and leadership when it comes to sales. Because not only are you carrying the target of your team (or the entire store) but also the face of the store as well. A bad retailer can be replaced or retrained but a bad manager would tarnish the image of your store entirely.
And that’s what Sales Ninja can do for you, to train you:
- HOW to lead and manage your team efficiently
- HOW to train retailers to acknowledge, handle objections and ask the right questions
- HOW to keep calm and teach those under you HOW to keep to calm
- HOW to use proper wordplay when dealing with angry customers
- HOW to coach and guide your staff to negotiate and upsell
- HOW to stay motivated and motivate your people
- MUCH MUCH MORE!
In Sales Ninja, we know leading a retail team in tough times makes you want to give up and maybe consider another job but without you, your team and your outlet would be ruined! Your strength is more valuable than you think!
Click HERE to see what more we can do for you and HERE to contact us so that we can customize the perfect program for you.
