Here are a few multiple strategies to get your name out there. How many are you currently utilizing? E-mails, newsletters, blogs, forums, search engine optimization, cold-calling, networking, joint-ventures, paid-per-clicks, direct mails, referrals, articles, press releases, book, speeches & seminars, telemarketing, up-sell, cross-sell, social networking sites, etc. The more channels you have,…
Businesses are changing. Things are getting more complicated. And technology can help us solve a lot of problems as well as saving us a lot of time. And the Internet has added so much value in terms of the way we prospect or generate a lead. Now we can use…
Passed by Starbucks during my trip to HSBC. Went in there to get a cup of coffee. Walked in and heard a loud… “Welcome to Starbucks” greeting from the barista, a young smiling girl eagerly standing in front of the counter awaiting my order. I asked, “what’s new?”. She pointed…
How many rejections will you get if prospects call you up to enquire about your products or services? Compare this with your random call based on telephone numbers you acquired from the directory to get an appointment? That’s where marketing, branding, PR, social media, or other lead generation strategies come…
Retail is a highly competitive business. Traffic to the store is one of the primary sources of business. Most leads are generated through walk-ins – either from passers-by, advertisements, or from referrals. Typically, food businesses thrive thanks to referrals. Whenever a colleague or associate plans a lunch treat for us,…
