Last two weeks, we covered marketing gems from Jim Stengel, the former global marketing chief officer that handles an $8 Billion advertising budget for P&G and S Karthik, the Chairman of Global Brand Forum, Dato Sri Tony Fernandez, CEO of Asia’s largest low fare airline AirAsia & Joanne Ooi, Creative…

Last week, we covered marketing gems from Jim Stengel, the former global marketing chief officer that handles an $8 Billion advertising budget for P&G, and S Karthik, the Chairman of Global Brand Forum. This week, I’ll disclose the secrets of Dato Seri Tony Fernandez, CEO of AirAsia & Joanne Ooi,…

Invited to Global Brand Forum Malaysia on Dec 4 & 5 2008. Here are some notes for your marketing inspiration, they are all in point forms and I won’t be translating them into articles, find the gems. Also Happy New Year, and may the sales warriors arise in the tough…