To gain market exposure fast, we need unconventional strategies. It’s about how to have people talk positively about our business that is well-aligned with our brand and preferably with zero or low-cost strategies. We have received numerous in-house training requests because our impressive, seductive e-mails have been forwarded around. How do you create the buzz so people talk about you? Previously Burger King in the US announced that they are going to take out their signature burger Whopper from their menu. Flocks of their customers start panicking and start calling their friends to inform them about the news. They drove to another town just to grab the last bite of their favorite burger. Are they really going to discontinue the Whopper? Hm… Buzz marketing at work =)
Unconventionally,
HANZO NG
Sales Ninja Grandmaster
© 2009 Sales Ninja Training. All Rights Reserved.
Hanzo Ng is Sales Ninja Grandmaster, lingo for Chief Trainer of Sales Ninja Training, Asia’s #1 Unconventional Sales Training. Sales Ninja Training specializes in helping small-medium, listed and global companies transform their salespeople into the ultimate sales professional known as Sales Ninja. For more information on our sales, motivation, and leadership training, visit our website.
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