The best marketing idea is low cost, effective, memorable, and gets people talking. Getting people talking about your business, product or campaign is tough. Any company can blast a budget and shout all they want, but if it doesn’t translate into actionable behaviors, it’s a failed campaign. Word of mouth…
Last two weeks, we covered marketing gems from Jim Stengel, the former global marketing chief officer that handles an $8 Billion advertising budget for P&G and S Karthik, the Chairman of Global Brand Forum, Dato Sri Tony Fernandez, CEO of Asia’s largest low fare airline AirAsia & Joanne Ooi, Creative…
Last week, we covered marketing gems from Jim Stengel, the former global marketing chief officer that handles an $8 Billion advertising budget for P&G, and S Karthik, the Chairman of Global Brand Forum. This week, I’ll disclose the secrets of Dato Seri Tony Fernandez, CEO of AirAsia & Joanne Ooi,…
Invited to Global Brand Forum Malaysia on Dec 4 & 5 2008. Here are some notes for your marketing inspiration, they are all in point forms and I won’t be translating them into articles, find the gems. Also Happy New Year, and may the sales warriors arise in the tough…
When I mention spying – I really mean observation with ‘sometimes without’ other people’s knowledge. When they know, I’m observing – When they don’t know, I’m spying. Which is which? Doesn’t matter: here are the situations and lessons: >> Road To Income Tax Department… Filing for income tax is due…
A few weeks ago I spoke at Business Networking Club on Networking. Since there is another networking event coming up (which I’ll be there), why not share ‘other’ networking ideas with you? Do refer to the files attached for more information on the SuperNetworking night where 10 different foreign chambers…
