Not many companies have thrived being a lower-priced choice. Wal-mart has, Airasia has. However, my opinion is always a high price. If you can create a niche with a great value proposition to the market, aim for high prices, you will have better margins, better innovation, and better brand perception.
Unconventionally,
HANZO NG
Sales Ninja Grandmaster
© 2009 Sales Ninja Training. All Rights Reserved.
Hanzo Ng is Sales Ninja Grandmaster, lingo for Chief Trainer of Sales Ninja Training, Asia’s #1 Unconventional Sales Training. Sales Ninja Training specializes in helping small-medium, listed and global companies transform their salespeople into the ultimate sales professional known as Sales Ninja. For more information on our sales, motivation, and leadership training, visit our website.
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