Sales, no matter from where or to whom, provides revenue for a business and this is the life and blood for everyone involved. The revenue pays for one’s salary, their commission, the annual bonus, that annual dinner and all the benefits that follow.
This is what gives the working life meaning and it’s what many people tend to forget after working in this field for so long. When it comes to sales, people will struggle but mainly for themselves for that extra commission when they do not see the bigger picture that their sales provides for everyone in the business. Think of sales as your way to giving to your colleagues more than your company.