Should You Open A Business During This Pandemic?

The Last Global Financial Crisis Saw Many High-Profile Companies Start. Will COVID-19 Do the Same Now?

At the height of this current pandemic in March, American entrepreneur Shanel Fields wasnโ€™t too worried about shutting down her business as she was getting ready to start her new one!

From her perspective, the timing couldnโ€™t have been better as her company, MD Ally, allows emergency medical dispatchers and other first responders to route non-emergency calls and patients to virtual doctors, to help local governments improve their emergency response systems.

โ€œSomething that a lot of people donโ€™t know is that more than half of calls that go to the 911 emergency line are nonemergency,โ€ said Fields. โ€œThose nonemergency calls overcrowd hospital emergency rooms and delay ambulances for everyone else.โ€

But she also recognizes how crazy it must sound to start a business during an economic collapse. She knows that while sheโ€™s hiring, many small businesses are worrying about whether theyโ€™ll ever reopen. Yet hereโ€™s the thing, though. New businesses are forming in spite of the pandemic, though, unsurprising, at a slower rate than before.

Past downturns produced some high-profile global companies: Airbnb, Disney, General Motors, Hewlett-Packard, Microsoft, Slack, Uber, and Venmo, to name a few. Will it be the same this time? Well, some positive signs are already thereโ€ฆ

Earlier in mid-March alone in the U.S., Bloomberg reported that there were more than 500,000 applications to set up new businesses there. Although that is down nearly 20 percent from a year before, no one needs a reminder that these are very unique times indeed!

So, whatโ€™s driving some entrepreneurs to be so brave in such uncertain times then? Donโ€™t tell me everyoneโ€™s just relying on gut feeling? No way lahโ€ฆ

Just like how the above companies were created coming out of the last recession, there will be many similarly innovative companies spawned from this coronavirus episode. Many talented people with careers on hold now might be re-examining what they really want out of life.

If youโ€™re one of these people, perhaps you should identify whatโ€™s holding you back from starting a business of your own right now. Letโ€™s examine the reasons/excuses listed below.

โ€œ๐™„ ๐™›๐™š๐™–๐™ง ๐™ฉ๐™๐™–๐™ฉ ๐™ž๐™› ๐™„ ๐™จ๐™ฉ๐™–๐™ง๐™ฉ ๐™ฃ๐™ค๐™ฌ, ๐™ข๐™ฎ ๐™—๐™ช๐™จ๐™ž๐™ฃ๐™š๐™จ๐™จ ๐™ฌ๐™ž๐™ก๐™ก ๐™›๐™–๐™ž๐™ก.โ€

Starting any business is risky, so is thinking you work for a company that will take care of you and offer you employment for 30 years. Nothing in employment is guaranteed, you have to perform and get better at whatever you do or you will be replaced. Well, if thatโ€™s the case, that sounds riskier than starting a company where the control is in your hands. Life is an adventure, working for someone else for 30 years is not.

โ€œ๐™„ ๐™๐™–๐™ซ๐™š ๐™ฃ๐™ค ๐™ง๐™š๐™จ๐™ค๐™ช๐™ง๐™˜๐™š๐™จ ๐™ฉ๐™ค ๐™จ๐™ฉ๐™–๐™ง๐™ฉ ๐™– ๐™—๐™ช๐™จ๐™ž๐™ฃ๐™š๐™จ๐™จ.โ€

Well, things like crowdfunding exist today where you can raise money through pre-sales of the product or even get investors. And other cloud-based services like Shopify for e-commerce will allow you to get up and running for very little money. So yes, there has never been a better time to start a company!

โ€œ๐™„ ๐™™๐™ค๐™ฃโ€™๐™ฉ ๐™ ๐™ฃ๐™ค๐™ฌ ๐™–๐™ฃ๐™ฎ๐™ฉ๐™๐™ž๐™ฃ๐™œ ๐™–๐™—๐™ค๐™ช๐™ฉ ๐™š๐™ฃ๐™ฉ๐™ง๐™š๐™ฅ๐™ง๐™š๐™ฃ๐™š๐™ช๐™ง๐™จ๐™๐™ž๐™ฅ.โ€

You can change that by joining other networks of entrepreneurs or adding more entrepreneurs to your network. The more you meet and learn from these people, the more normal it will seem to start your own companyโ€ฆ

โ€œ๐™Ž๐™ฉ๐™–๐™ง๐™ฉ๐™ž๐™ฃ๐™œ ๐™– ๐™—๐™ช๐™จ๐™ž๐™ฃ๐™š๐™จ๐™จ ๐™ž๐™จ ๐™๐™–๐™ง๐™™ ๐™ฌ๐™ค๐™ง๐™ .โ€

People already working hard to earn a liveable income think that starting a business requires double that effort, which they donโ€™t want. Well, this is simply not true! Itโ€™s not about how many hours you work but the quality of those hours. And if you are going to work hard anyway in your career, might as well work for yourself lah, right? Plus, when you work running your own company and itโ€™s something you love, it wonโ€™t feel like work lah, friend!

โ€œ๐™„โ€™๐™ข ๐™ฃ๐™ค๐™ฉ ๐™˜๐™ค๐™ฃ๐™›๐™ž๐™™๐™š๐™ฃ๐™ฉ ๐™ค๐™› ๐™จ๐™š๐™ก๐™ก๐™ž๐™ฃ๐™œ ๐™–๐™ฃ๐™ฎ๐™ฉ๐™๐™ž๐™ฃ๐™œโ€

All this while, at a minimum you have already been selling your talents, and perhaps even selling the products or services of the company that employs you. So, when you truly care about your company and your products or services, it will feel less like selling and more like helping people!

โ€œ๐™„ ๐™ฌ๐™ค๐™ฃโ€™๐™ฉ ๐™๐™–๐™ซ๐™š ๐™ฉ๐™๐™š ๐™จ๐™š๐™˜๐™ช๐™ง๐™ž๐™ฉ๐™ฎ ๐™ค๐™› ๐™– ๐™จ๐™ฉ๐™š๐™–๐™™๐™ฎ ๐™ฅ๐™–๐™ฎ๐™˜๐™๐™š๐™˜๐™ .โ€

There are people who cannot live with the downs and ups of running a business, and instead prefer the stability and security of a job and a regular paycheck. But unless you work for the government, there is no guarantee of jobs for life. Do you wonder why so many companies are starting in a recession? Itโ€™s because people who get laid off start themโ€ฆ.

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