{"id":714,"date":"2018-10-16T20:16:19","date_gmt":"2018-10-16T12:16:19","guid":{"rendered":"http:\/\/salesninja.asia\/ninja-blog\/?p=714"},"modified":"2018-10-16T20:16:19","modified_gmt":"2018-10-16T12:16:19","slug":"how-to-sell-value-over-price","status":"publish","type":"post","link":"https:\/\/salesninja.asia\/how-to-sell-value-over-price\/","title":{"rendered":"How to Sell Value Over Price"},"content":{"rendered":"

Manufacturing electronics is a year-long and on-going process and selling them isn\u2019t easy. However, the greatest asset to sell electronics right off the manufacturing table would be the\u00a0values<\/strong>\u00a0they bring.<\/p>\n

When your supplier is in need of new parts, it\u2019s important to sell them the values of your product more than the price. Because while your product isn\u2019t the cheapest nor the most expensive, your competitors will play the price war game.<\/p>\n

Why Value?<\/strong><\/p>\n

Because value is the unique worth of all products. The durability of wires, the sensitivity of lenses, the processing speed of a new chip; is the traits that define a good product and your skills as a salesperson.<\/p>\n

When dealing with suppliers, they need to know what the benefits of the products are in order for them to sell to the consumers easier. This in turn would allow the supplier to up-sell or cross-sell products despite the cost difference.<\/p>\n

Negotiation<\/strong><\/p>\n

The skills to ensure a roller coaster ride becoming a smooth boat ride is the combo finisher. Your client will always be negotiating nonstop for prices. Or, at the very least, try to get more from you for the same price.<\/p>\n

Remember, your clients will always negotiate to bring your price down so you should always negotiate to bring your values UP! You need to be convincing and confident to overcome the client\u2019s persistence for a cheaper price.<\/p>\n

After-sales Service<\/strong><\/p>\n

This is a value-added service of your own to your clients. After every sale, there will always be questions, feedback, complaints, and additional requests. Take the time to cater to each and every call and email coming and the client will remember you for it.<\/p>\n

This can lead to:<\/p>\n

    \n
  1. Repeated sales in the near future.<\/li>\n
  2. Easier chance to up-sell & cross-sell.<\/li>\n
  3. Recommendation to other clients about your products and services as potentials.<\/li>\n
  4. Brand recognition.<\/li>\n<\/ol>\n

    Selling A Story<\/strong><\/p>\n

    When pitching a new product or cross-selling or up-selling, do not just sell features and benefits but also a story with it. Not some fancy story about how good the product is or how well it would function in a computer but the benefits of the product to the consumer.<\/p>\n

      \n
    1. How a single RAM card pushes for faster processing than 2 of the same cards.<\/li>\n
    2. A 4KHD display can come in both normal and pocket sizes.<\/li>\n
    3. How the unit uses less power compared to previous models.<\/li>\n<\/ol>\n

      The benefits of your product would sell itself further to your client.<\/p>\n

      Electronic Dealership Training<\/strong><\/p>\n

      Whether you are a manufacturer doing customized design in electronics, or doing OEMs, or distributing through dealers,\u00a0Sales Ninja\u00a0<\/strong>knows the perfect strategy for negotiation and selling values over price. With our program, we can help you to:<\/p>\n