Cold calling is usually the first step in closing sales. You would have to call someone who you have never meet or spoken to before and start selling over the phone. Most of the time, the salesperson gets rejected within seconds of making the call. It\u2019s challenging but there are some techniques that can improve your cold calling skills overnight.<\/p>\n
So here are 6 easy tips that you can use instantly to close sales over the phone:<\/p>\n
1.Know your customer\u2019s pain<\/strong><\/p>\n Your prospect will want to hear more when you understand their problem and you are able to provide a solution. For example, if you are calling a pharmaceutical company, spend a few minutes to research and understand the sort of problems they might be going through before calling.<\/p>\n 2. Prepare case studies<\/strong><\/p>\n Sharing case studies is one of the best ways to convince a prospect. Better still, share case studies from similar industries. If you are cold calling an automotive company and trying to pitch your products, use successful case studies of other automotive companies that your company has sold to before.<\/p>\n 3. Have a script<\/strong><\/p>\n Plan out your conversation using a script. A script is a basic tool for each salesperson and it\u2019s useful in case you get stuck during a conversation or you are looking for data\/ information to share with your customers. Also, a script allows you to plan your conversation and lead your prospect throughout the call.<\/p>\n One important thing about a script, don\u2019t read it like a robot. You have to role-play a few times to familiarise yourself with the script until it comes out naturally.<\/p>\n