{"id":1389,"date":"2009-05-25T04:00:24","date_gmt":"2009-05-24T20:00:24","guid":{"rendered":"http:\/\/salesninja.asia\/ninja-blog\/?p=1389"},"modified":"2009-05-25T04:00:24","modified_gmt":"2009-05-24T20:00:24","slug":"crazy-swedish-manufacturer-guarantees-300-years-durability","status":"publish","type":"post","link":"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/","title":{"rendered":"Crazy Swedish Manufacturer Guarantees 300 Years Durability!"},"content":{"rendered":"

Why should I buy from you?
\nWhat makes you different?
\nWhat makes you unique and special?<\/p>\n

If your answer is along the line\u2026<\/p>\n

We give you not just good but great service!
\nWe are the cheapest in the universe!
\nOur products are of the highest quality!<\/p>\n

Then I would follow-up with another question \u2013 is the competitor saying the same thing?<\/p>\n

Mostly highly\u2026 yes they are. I\u2019m a big fan of differentiation, of unique selling propositions, of being unconventional.<\/p>\n

This issue I would like to share one example with you. And will share more as we go along.<\/p>\n

Have you heard of a lifetime warranty? I\u2019m sure you have. The problem is, it\u2019s not specific. Being specific has proven again and again to make an impact on our communication message. Although the lifetime warranty itself is a great selling proposition, I believe if you make it specific it will stand out even more.<\/p>\n

Guaranteed to help you lose weight vs. Guaranteed to help you lose 10 pounds in 10 weeks!
\nGuaranteed to help you increase sales vs. Guaranteed to help you increase sales by 12.3%!
\nGuaranteed fast broadband speed vs. Guaranteed a minimum speed of 1MB\/s.<\/p>\n

See the power of being specific?<\/p>\n

Brikol\u00f6r is a new Swedish manufacturer that has the ambition to manufacture furniture with a guaranteed emotional and technical durability of 300 years.<\/p>\n

Their differentiation?<\/p>\n

300 years durability. Guaranteed.<\/p>\n

What would happen if it doesn\u2019t last 300 years? Why not contact them and ask? Check out\u00a0Brikol\u00f6r<\/a>.<\/p>\n

In the meantime, think of how your business can utilize these unconventional ideas. To more sales\u2026 with less effort!<\/p>\n

Unconventionally,
\nHANZO NG
\nSales Ninja Grandmaster<\/p>\n

Hanzo Ng is Sales Ninja Grandmaster, lingo for Chief Trainer of Sales Ninja Training, Asia\u2019s #1 Unconventional Sales Training. Sales Ninja Training specializes in helping small-medium, listed and global companies transform their salespeople into the ultimate sales professional known as Sales Ninja. For more information on our sales, motivation, and leadership training, visit our website<\/a>.<\/p>\n

Click here to subscribe to Sales Ninja Killer Newsletter<\/a><\/p>\n

Come have a look at our EXCITING\u00a0Sales Ninja Facebook Page<\/a><\/p>\n

You can also check out \u00a0http:\/\/www.SalesNinja.com<\/p>\n","protected":false},"excerpt":{"rendered":"

Why should I buy from you? What makes you different? […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-1389","post","type-post","status-publish","format-standard","hentry","category-business-lessons"],"yoast_head":"\nCrazy Swedish Manufacturer Guarantees 300 Years Durability! - Sales Ninja - Sales Training in Malaysia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crazy Swedish Manufacturer Guarantees 300 Years Durability! - Sales Ninja - Sales Training in Malaysia\" \/>\n<meta property=\"og:description\" content=\"Why should I buy from you? What makes you different? […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/\" \/>\n<meta property=\"og:site_name\" content=\"Sales Ninja - Sales Training in Malaysia\" \/>\n<meta property=\"article:published_time\" content=\"2009-05-24T20:00:24+00:00\" \/>\n<meta name=\"author\" content=\"Grandmaster Hanzo Ng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grandmaster Hanzo Ng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/\"},\"author\":{\"name\":\"Grandmaster Hanzo Ng\",\"@id\":\"https:\/\/salesninja.asia\/#\/schema\/person\/496f22087799e87aef3b1398945fe086\"},\"headline\":\"Crazy Swedish Manufacturer Guarantees 300 Years Durability!\",\"datePublished\":\"2009-05-24T20:00:24+00:00\",\"dateModified\":\"2009-05-24T20:00:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/\"},\"wordCount\":364,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/salesninja.asia\/#organization\"},\"articleSection\":[\"Business Lessons\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/\",\"url\":\"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/\",\"name\":\"Crazy Swedish Manufacturer Guarantees 300 Years Durability! - Sales Ninja - Sales Training in Malaysia\",\"isPartOf\":{\"@id\":\"https:\/\/salesninja.asia\/#website\"},\"datePublished\":\"2009-05-24T20:00:24+00:00\",\"dateModified\":\"2009-05-24T20:00:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/salesninja.asia\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Crazy Swedish Manufacturer Guarantees 300 Years Durability!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/salesninja.asia\/#website\",\"url\":\"https:\/\/salesninja.asia\/\",\"name\":\"Sales Ninja - Sales Training in Malaysia\",\"description\":\"Sales Training Malaysia- Sales Motivation Malaysia - Sales Leadership Malaysia\",\"publisher\":{\"@id\":\"https:\/\/salesninja.asia\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/salesninja.asia\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/salesninja.asia\/#organization\",\"name\":\"Sales Ninja - Sales Training in Malaysia\",\"url\":\"https:\/\/salesninja.asia\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/salesninja.asia\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/salesninja.asia\/wp-content\/uploads\/2020\/12\/sales-ninja-logo.png\",\"contentUrl\":\"https:\/\/salesninja.asia\/wp-content\/uploads\/2020\/12\/sales-ninja-logo.png\",\"width\":300,\"height\":56,\"caption\":\"Sales Ninja - Sales Training in Malaysia\"},\"image\":{\"@id\":\"https:\/\/salesninja.asia\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/salesninja.asia\/#\/schema\/person\/496f22087799e87aef3b1398945fe086\",\"name\":\"Grandmaster Hanzo Ng\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/salesninja.asia\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/569cd156a066f65f047f4a92543d70d3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/569cd156a066f65f047f4a92543d70d3?s=96&d=mm&r=g\",\"caption\":\"Grandmaster Hanzo Ng\"},\"url\":\"https:\/\/salesninja.asia\/author\/gmhanzo2010\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Crazy Swedish Manufacturer Guarantees 300 Years Durability! - Sales Ninja - Sales Training in Malaysia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/","og_locale":"en_US","og_type":"article","og_title":"Crazy Swedish Manufacturer Guarantees 300 Years Durability! - Sales Ninja - Sales Training in Malaysia","og_description":"Why should I buy from you? What makes you different? […]","og_url":"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/","og_site_name":"Sales Ninja - Sales Training in Malaysia","article_published_time":"2009-05-24T20:00:24+00:00","author":"Grandmaster Hanzo Ng","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Grandmaster Hanzo Ng","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/#article","isPartOf":{"@id":"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/"},"author":{"name":"Grandmaster Hanzo Ng","@id":"https:\/\/salesninja.asia\/#\/schema\/person\/496f22087799e87aef3b1398945fe086"},"headline":"Crazy Swedish Manufacturer Guarantees 300 Years Durability!","datePublished":"2009-05-24T20:00:24+00:00","dateModified":"2009-05-24T20:00:24+00:00","mainEntityOfPage":{"@id":"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/"},"wordCount":364,"commentCount":0,"publisher":{"@id":"https:\/\/salesninja.asia\/#organization"},"articleSection":["Business Lessons"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/","url":"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/","name":"Crazy Swedish Manufacturer Guarantees 300 Years Durability! - Sales Ninja - Sales Training in Malaysia","isPartOf":{"@id":"https:\/\/salesninja.asia\/#website"},"datePublished":"2009-05-24T20:00:24+00:00","dateModified":"2009-05-24T20:00:24+00:00","breadcrumb":{"@id":"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/salesninja.asia\/crazy-swedish-manufacturer-guarantees-300-years-durability\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/salesninja.asia\/"},{"@type":"ListItem","position":2,"name":"Crazy Swedish Manufacturer Guarantees 300 Years Durability!"}]},{"@type":"WebSite","@id":"https:\/\/salesninja.asia\/#website","url":"https:\/\/salesninja.asia\/","name":"Sales Ninja - Sales Training in Malaysia","description":"Sales Training Malaysia- Sales Motivation Malaysia - Sales Leadership Malaysia","publisher":{"@id":"https:\/\/salesninja.asia\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/salesninja.asia\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/salesninja.asia\/#organization","name":"Sales Ninja - Sales Training in Malaysia","url":"https:\/\/salesninja.asia\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salesninja.asia\/#\/schema\/logo\/image\/","url":"https:\/\/salesninja.asia\/wp-content\/uploads\/2020\/12\/sales-ninja-logo.png","contentUrl":"https:\/\/salesninja.asia\/wp-content\/uploads\/2020\/12\/sales-ninja-logo.png","width":300,"height":56,"caption":"Sales Ninja - Sales Training in Malaysia"},"image":{"@id":"https:\/\/salesninja.asia\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/salesninja.asia\/#\/schema\/person\/496f22087799e87aef3b1398945fe086","name":"Grandmaster Hanzo Ng","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/salesninja.asia\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/569cd156a066f65f047f4a92543d70d3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/569cd156a066f65f047f4a92543d70d3?s=96&d=mm&r=g","caption":"Grandmaster Hanzo Ng"},"url":"https:\/\/salesninja.asia\/author\/gmhanzo2010\/"}]}},"rttpg_featured_image_url":null,"rttpg_author":{"display_name":"Grandmaster Hanzo Ng","author_link":"https:\/\/salesninja.asia\/author\/gmhanzo2010\/"},"rttpg_comment":4,"rttpg_category":"<a href=\"https:\/\/salesninja.asia\/category\/business-lessons\/\" rel=\"category tag\">Business Lessons<\/a>","rttpg_excerpt":"Why should I buy from you? What makes you different? […]","_links":{"self":[{"href":"https:\/\/salesninja.asia\/wp-json\/wp\/v2\/posts\/1389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/salesninja.asia\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/salesninja.asia\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/salesninja.asia\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/salesninja.asia\/wp-json\/wp\/v2\/comments?post=1389"}],"version-history":[{"count":0,"href":"https:\/\/salesninja.asia\/wp-json\/wp\/v2\/posts\/1389\/revisions"}],"wp:attachment":[{"href":"https:\/\/salesninja.asia\/wp-json\/wp\/v2\/media?parent=1389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/salesninja.asia\/wp-json\/wp\/v2\/categories?post=1389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/salesninja.asia\/wp-json\/wp\/v2\/tags?post=1389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}