Adapt or Die – You Choose!

Times have changed and so must you. The marketplace has become tougher with competitors getting smarter and customers increasingly nastier. How do you survive in such brutal environment? Can the best practices of the past save you? Let’s explore … >> Adapt or die We must all adapt. Change is so rapid these days that ... Read More
 

Brilliant Marketing Idea That Gets People Talking!

The best marketing idea is low cost, effective, memorable and gets people talking. Getting people talking about your business, product or campaign is tough. Any company can blast a budget and shout all they want, but if it doesn’t translate into actionable behaviors, it’s a failed campaign. Word of mouth marketing is proven again and ... Read More
 

Special Report: Global Brand Forum Malaysia III

Last two weeks, we covered marketing gems from Jim Stengel, the former global marketing chief officer that handles a $8 Billion advertising budget for P&G and S Karthik, the Chairman of Global Brand Forum, Dato Sri Tony Fernandez, CEO of Asia’s largest low fare airline AirAsia & Joanne Ooi, Creative Director of Shanghai Tang, the ... Read More
 

Special Report: Global Brand Forum Malaysia II

Last week, we covered marketing gems from Jim Stengel, the former global marketing chief officer that handles a $8 Billion advertising budget for P&G and S Karthik, the Chairman of Global Brand Forum. This week, I’ll disclose the secrets of Dato Seri Tony Fernandez, CEO of AirAsia & Joanne Ooi, Creative Director of Shanghai Tang. ... Read More
 

Special Report: Global Brand Forum Malaysia I

Invited to Global Brand Forum Malaysia on Dec 4 & 5 2008. Here are some notes for your marketing inspiration, they are all in point forms and I won’t be translating them into articles, find the gems. Also Happy New Year, and may the sales warriors arise in the tough year ahead – cheers! S ... Read More
 

Lessons From Running 11KM (with a twist…)

Ran 11KM last Sunday. Was a great run for a non runner. I didn’t practice beforehand. My sister in law is a runner. What’s a runner? A person who runs regularly. The only time I run is when I join these 10KMs run. I typically do one or two every year. Though some practice before ... Read More
 

hot lessons from NINJA SPYING situations

// HOT lessons from NINJA SPYING situations - (observation) of my daily life... // By Hanzo Ng, Sales Ninja Grandmaster When I mention spying - I really mean observation with 'sometimes without' other people's knowledge. When they know, I'm observing - When they don't know, I'm spying. Which is which? Doesn’t matter: here are the situations and lessons: