The simple answer is when you use both, it works best!
How do you do so? Email the prospect first and then cold call them.
You can go onto LinkedIn add the prospect, get his or her email from there, send them an email and then only call them and say “Hey! I just sent you an email.”
You can also use this Linkedin strategy where you add a lot of prospects, and when the prospect adds you back, the next thing you do is pick up the phone and start calling the prospect, this becomes a warm call instead of a cold one.
Here’s the opening line you can use in this scenario: “Hi, hey I understand you just added me to LinkedIn.”
This is a great way to create a conversation and cold emailing first and use that as a reason to cold call.
This works especially well for the B2B market, however, it’s harder to do that for the B2C market.
Because in B2C, it’s harder to reach them via email. You’ll need to do text messages instead, to have a higher chance of getting your message read in the first place.
So you can send the text message, call the person, and say I sent you the details about my products or service, and then you can use that as a conversation starter.
But if let’s say if you can’t get the prospect’s email or mobile phone to text.
You’ll still need to pick up the phone and cold call to find a way to the prospect.