The 7 Deadly Sins of Selling That You Must Never Practice

The 7 Deadly Sins of Selling That You Must Never Practice

Are you not getting enough sales? Losing business to your competitors? Sales people not hitting targets? These are problems that will kill any business if it is not fixed. But don’t worry, it can be fixed.

The first thing you should evaluate is if any of these 7 Deadly Sins of Selling are being practiced. If there are, eliminate them immediately!

1. Not bringing in new customers

Most sales people are trained to be order takers. Instead, every sales people must be trained to bring in new customers and follow up until they buy. Want to know how to follow up without annoying the prospects and close the sale? Join our Sales Ninja HUNTER training

 2. Not probing to get customers needs

This is like trying to sell meat to a vegetarian… without realizing he doesn’t eat meat. Why? Because there was no probing. By probing effectively, you’ll know how to sell better to meet his needs. High chances are, he’ll buy if he is convinced.

3. Not knowing your USP

Let’s say your price is the cheapest in the market. Suddenly, a prospect says that competitor X is selling cheaper. Most sales people will not know what to reply immediately because they only have been trained to talk about their ‘lowest’ price in the market. Naturally, customer buys from the competitor since the sales person is not trained to counter that. Get trained to counter USP objections and ensure that customer buys from you

4. Standing like a zombie

In Sales Ninja, each time we set up an exhibition booth, our sales people are trained to move around the floor and get leads. Other sales people will just stand in their booths like zombies and hoping customers will come over. If you want more sales, then get more leads.

 5. Engaging in Price Wars

Most companies make the mistake of engaging in price wars by giving the lowest price just to close sale. If you want more profits and commissions, then NEVER engage in it. You must sell value instead so that buyers buy from you although you are more expensive. Learn how to sell at a higher price and still close that sale.

6. Not wanting to call CEO and Datuk

Somehow when it comes to calling high profile individuals, most sales people avoid them and choose to speak to the executives instead. But these high profile individuals are the decision makers for B2B products. It’s all in the mind. Fear stops sales people from performing at their best. Break that and break your sales target!

7. Having a negative mindset

It’s very easy for sales people to feel de-motivated from all the rejections they get every day. But as a sales person, you must give 100%. No one wants to buy from a sales people who looks gloomy, speaks negatively and lacking in energy. Sales people must always say “I CAN DO IT!” Check out our Signature Sales Motivation training here 

Kevan Phua is Sales Ninja’s Marketing Shinobi who specializes in online marketing and generating inbounds. He loves reading, spending time with his wife, daughter and definitely his car. Recently, he has been in the online shopping craze and he’s looking to buy a new cupboard to store all his new clothes.

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