Archive For: Sales & Marketing

How To Increase Sales for Retail Companies

Majority of retailers are order-takers. Most of them sit inside their retail outlet and wait for customers to make their purchases. They seldom engage in a conversation with the customer nor do they actively pursue a sales process to obtain …

 

French Retail Brand That Remains Unknown!

Been to Pavilion lately? Did you see a store called Celio? Do you know anything about this brand?

I got to know about Celio when i was in Bangkok shopping. I’ve asked a few friends that are not followers of …

 
Four Points Sheraton’s Personalized Greetings!

Four Points Sheraton’s Personalized Greetings!

This is what I see when I walk into my room at Four Points Sheraton:

Initially I thought to myself, “hey this is nice”. But when I look closer I see some typo error. So I called guest services and …

 
Make Up When You Screw Up!

Make Up When You Screw Up!

I checked into Grand Mercure Singapore. Was served with a great smile. After getting my keys I went up to my room. When I opened my door, i’m in total SHOCK…

There were 3 bags on top of the bed. …

 
Pepsi’s New Skinny Can

Pepsi’s New Skinny Can

Here’s pepsi’s new skinny can:

I like the design. Diet pepsi’s main sales message is you can have a soft drink without the calories, calories = fat. So with the skinny can, the sales message really hits the mark. Some …

 

Trusting Toyota’s Trustworthiness!

Toyota became the no 1 car maker of the world because they were known for good quality products. Quality that people can trust. But then they had to recall their cars because of accelerator pedal issues, a very serious issue …

 

Hanzo’s Confession!

I have a confession to make… Although i love the internet, i have not been spending enough time and effort on facebook. I typically only log into facebook once a week. I know i know, that’s like 10 years for …

 

Always High Price!

Not many companies have thrived being a lower price choice. Wal-mart has, Airasia has. However, my opinion is always high price. If you can create a niche with great value proposition to the market, aim for high price, you will …

 

Have Multiple Attacks!

Here are a few multiple strategies to get your name out there. How many are you currently utilizing? E-mails, newsletters, blogs, forums, search engine optimization, cold-calling, networking,  joint-ventures, paid-per-clicks, direct mails, referrals, articles, press releases, book, speeches & seminars, telemarketing, …

 

Buzz Marketing!

To gain market exposure fast, we need unconventional strategies. It’s about how to have people talk positively about our business that is well-aligned with our brand and preferably with zero or low-cost strategies. We have received numerous in-house training requests …