Archive For: Advertising, Branding, Marketing

Have Multiple Attacks!

Here are a few multiple strategies to get your name out there. How many are you currently utilizing? E-mails, newsletters, blogs, forums, search engine optimization, cold-calling, networking,  joint-ventures, paid-per-clicks, direct mails, referrals, articles, press releases, book, speeches & seminars, telemarketing, …


Buzz Marketing!

To gain market exposure fast, we need unconventional strategies. It’s about how to have people talk positively about our business that is well-aligned with our brand and preferably with zero or low-cost strategies. We have received numerous in-house training requests …


The NEW World Of Generating More Business…

I have a feeling that the world of marketing is changing (if not already changed). My prediction is this: before the buyer buys, they have already read a little about your products or services from the internet. Therefore sellers cannot …


Put Your Brand Onto Someone’s Name?

Just read an article about Dunlop’s unconventional marketing strategy in Canada. They offered $25,000.00 as prize money to people who are willing to change their name to Dunlop-Tire. 4 people took up the offer. So now these folks are Peter …


Attract, Don’t Chase!

How many rejections will you get if prospects call you up to enquire about your products or services? Compare this with your random call based on telephone numbers you acquired from the directory to get an appointment? That’s where marketing, …


My brother turned -80k to 200k! (10 secrets revealed)

Astonishing – My younger brother Sohn Ng recently turned around a business that is making loses of over $80K a month to sucking in cash of more than $200,000.00 a month! How long did he took to do it? How …


Conventional and Unconventional Titles of Sales People!

Here are some sales job titles most commonly used:

  • Account executives
  • Account managers
  • B2B sales
  • Business councelors
  • Business executives
  • Business managers
  • Business development managers
  • Business development officers
  • Business development executives
  • Customer representatives
  • Customer specialist
  • Customer service manager
  • Client service
  • Client

Brilliant Marketing Idea That Gets People Talking!

The best marketing idea is low cost, effective, memorable and gets people talking. Getting people talking about your business, product or campaign is tough. Any company can blast a budget and shout all they want, but if it doesn’t translate …


Special Report: Global Brand Forum Malaysia III

Last two weeks, we covered marketing gems from Jim Stengel, the former global marketing chief officer that handles a $8 Billion advertising budget for P&G and S Karthik, the Chairman of Global Brand Forum, Dato Sri Tony Fernandez, CEO of …