Archive For: Advertising, Branding, Marketing

Trusting Toyota’s Trustworthiness!

Toyota became the no 1 car maker of the world because they were known for good quality products. Quality that people can trust. But then they had to recall their cars because of accelerator pedal issues, a very serious issue …

 

Hanzo’s Confession!

I have a confession to make… Although i love the internet, i have not been spending enough time and effort on facebook. I typically only log into facebook once a week. I know i know, that’s like 10 years for …

 

Always High Price!

Not many companies have thrived being a lower price choice. Wal-mart has, Airasia has. However, my opinion is always high price. If you can create a niche with great value proposition to the market, aim for high price, you will …

 

Have Multiple Attacks!

Here are a few multiple strategies to get your name out there. How many are you currently utilizing? E-mails, newsletters, blogs, forums, search engine optimization, cold-calling, networking,  joint-ventures, paid-per-clicks, direct mails, referrals, articles, press releases, book, speeches & seminars, telemarketing, …

 

Buzz Marketing!

To gain market exposure fast, we need unconventional strategies. It’s about how to have people talk positively about our business that is well-aligned with our brand and preferably with zero or low-cost strategies. We have received numerous in-house training requests …

 

The NEW World Of Generating More Business…

I have a feeling that the world of marketing is changing (if not already changed). My prediction is this: before the buyer buys, they have already read a little about your products or services from the internet. Therefore sellers cannot …

 

Put Your Brand Onto Someone’s Name?

Just read an article about Dunlop’s unconventional marketing strategy in Canada. They offered $25,000.00 as prize money to people who are willing to change their name to Dunlop-Tire. 4 people took up the offer. So now these folks are Peter …

 

Attract, Don’t Chase!

How many rejections will you get if prospects call you up to enquire about your products or services? Compare this with your random call based on telephone numbers you acquired from the directory to get an appointment? That’s where marketing, …

 

My brother turned -80k to 200k! (10 secrets revealed)

Astonishing – My younger brother Sohn Ng recently turned around a business that is making loses of over $80K a month to sucking in cash of more than $200,000.00 a month! How long did he took to do it? How …

 

Conventional and Unconventional Titles of Sales People!

Here are some sales job titles most commonly used:

  • Account executives
  • Account managers
  • B2B sales
  • Business councelors
  • Business executives
  • Business managers
  • Business development managers
  • Business development officers
  • Business development executives
  • Customer representatives
  • Customer specialist
  • Customer service manager
  • Client service
  • Client