Research and Survey!

This is just another way of saying we’re always keeping in touch with our customers to find out what keeps them awake at night, how we can help them as well as keeping ourselves abreast with what’s happening in different …

 

Have Multiple Attacks!

Here are a few multiple strategies to get your name out there. How many are you currently utilizing? E-mails, newsletters, blogs, forums, search engine optimization, cold-calling, networking,  joint-ventures, paid-per-clicks, direct mails, referrals, articles, press releases, book, speeches & seminars, telemarketing, …

 

Motivating And Rewarding Sales People – part 4!

Motivating And Rewarding Sales People – part 1!
Motivating And Rewarding Sales People – part 2!
Motivating And Rewarding Sales People – part 3!

Part 4 – Praise The Desired Behavior!

Besides the company’s commission plan, we as Sales Leaders …

 

Beyond The Standard Customer Service Story!

Was with a client and he shared with me one of the things he does to reward his staffs for the behavior he wants. He provides any staff the “Beyond The Standard Awards” when ever someone goes the extra mile, …

 

Buzz Marketing!

To gain market exposure fast, we need unconventional strategies. It’s about how to have people talk positively about our business that is well-aligned with our brand and preferably with zero or low-cost strategies. We have received numerous in-house training requests …

 

Sun Tzu’s Art of War!

Just attended a mini seminar by Mr. Khoo Kheng-Hor this morning. He’s the master of applying Sun Tzu principles (Sun Tzu was a chinese general and military strategist that never lost a battle in the 6the century BC and …

 

The NEW World Of Generating More Business…

I have a feeling that the world of marketing is changing (if not already changed). My prediction is this: before the buyer buys, they have already read a little about your products or services from the internet. Therefore sellers cannot …

 

The World Of Customization!

“Based on your previous purchase, these are some of the products we also recommend: ” If you bought something online, i’m sure you have received one of these emails from the online retailer. I see the trend where the sellers …

 

Put Your Brand Onto Someone’s Name?

Just read an article about Dunlop’s unconventional marketing strategy in Canada. They offered $25,000.00 as prize money to people who are willing to change their name to Dunlop-Tire. 4 people took up the offer. So now these folks are Peter …

 

How To Ruin & Destroy Your Life…

I was watching The Perfect Getaway with my wife 2 days ago. About 15 minutes into the show some weird lines of color started appearing on the screen. Obviously something is wrong because… Few minutes later, the lines of color …